The position involves responsibilities such as assisting customers in finding and purchasing products, providing product information and recommendations, operating cash registers, maintaining a clean and organized store environment, restocking shelves, and meeting sales targets. Additionally, strong communication and customer service skills are essential, as retail sales associates often interact with a diverse range of customers to create positive shopping experiences. This role may also involve handling customer inquiries, processing returns or exchanges, and staying updated on product knowledge and promotions to maximize sales opportunities.