One of the primary responsibilities of a sales manager is to set sales goals and metrics that align with the company’s vision, mission, and goals. They need to set realistic and ambitious goals for revenue, growth, market share, customer satisfaction, and retention. They also need to set key performance indicators (KPIs) and benchmarks that measure the progress and results of the sales team. A sales manager must clearly and regularly communicate sales goals and metrics to sales managers and sales reps, and provide feedback and appreciation.
